What is a white paper? What is white paper copywriting?
A
white paper is a business-to-business marketing communications
tool that is intended to educate and inform, rather
than just make a sales pitch. More specifically, white
papers are multi-page documents put out by a particular
company that explain how their products or services
offer solutions to industry problems.
White
papers may include significant background research on
industry trends, current market research, charts and
figures, in-depth analysis of an industry problem, and
a detailed breakdown if how a company’s products or
services provide an industry solution.
For
example, if a biotech company developed a new method
for DNA analysis, they’d want to publish a white paper
explaining the problems associated with other methods
of DNA analysis—and how their new method solves these
problems. Or, a healthcare data systems company could
put out a white paper to inform readers how a particular
IT solution helps to save lives, time, and/or dollars.
White
papers for b2b marketing.
Use
white papers to:
- Introduce innovations and products.
- Expound upon the benefits, features and implications
of a product or service.
- Tell a captivating story.
- Address the needs of your readers—and offer your unique industry
solutions.
- Establish your company as a knowledge leader in your industry.
- Help key executives make informed decisions about which vendors to work with.
- Help buyers decide which products and services best
meet their needs.
In short, white papers offer far more than lead generation.
They showcase why your company is the right company
to work with, for the right reasons.
What
is white paper copywriting?Comprehensive
white paper copywriting includes the research and writing
of a full-length white paper. While writing a white paper
may be fairly easy—effective white paper writing takes
time, technique, and special skill. Most companies who
are serious about sales and marketing will hire a professional
white paper copywriter.
White
paper writing involves:
- Research. Always incorporate market and industry research
and analysis to educate and inform your readers.
- Compelling copy. Effective white papers must engage
your audience with memorable titles and easy to read,
interesting copy.
- Graphics and visuals. Quality white papers incorporate
illustrative figures, tables and attractive headers
and footers to go with your logo.
- Extensive subject matter reviews.
- Professional white paper formatting—including table
of contents and indices.
- Search engine optimized copy, when white papers will
be published online.
- A clear explanation of complex topics. White paper
writing must be clear, concise, and easy to understand.
Hired
Gun white paper writing.
Hired Gun Writing offers professional, custom white
papers at affordable rates. You give us the topic and
we handle the rest. Our experiences white paper writers
research your industry, the product or service you want
to highlight, and your competition before crafting a
comprehensive white paper for your company. We offer
quick turn-around times, exceptional attention to detail—and
zero hassle.
We
specialize in custom white papers for the healthcare,
pharmaceutical, and biotech industries. These niche
markets need niche writers to properly convey the benefits
of their services. Hired Gun founder Becky Antworth
has completed PhD level coursework in biological sciences.
She has authored several scientific articles, and is
well versed in the unique services of the pharmaceutical,
biotech, and healthcare industries.
For
samples of our white papers for the healthcare industry,
or for more information on our healthcare white paper
writing, please contact
us.
Read
the next article: How
to write a white paper.
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