Search engine optimized white papers.
Attract target traffic and improve your Web presence.
As
sales and marketing moves away from print and onto the
Web, more and more companies are posting their white
papers online. But if your white papers aren’t
search engine optimized, you’re wasting a great opportunity
to attract targeted new customers and build your business.
Web optimized white papers:
- Contain the keywords your customers are searching for.
- Drive targeted traffic to your site.
- Improve your search engine rankings organically.
- Provide internal and external linking opportunities
and boost your site’s legitimacy.
- Expand your company’s Web presence.
- Are just as thorough, informative and reader-friendly
as traditional white papers.
What’s
the difference between a Web optimized white paper and
a traditional white paper? Custom Web
white papers combine classic white paper writing with
organic search engine optimization strategies.
In
terms of general content and objectives, there’s little
difference between a traditional white paper and one
that’s been written specifically for use online.
Web
optimized white papers are equally informative, well-researched
and engaging. The language is smooth and natural. And
they persuasively position your company as a knowledge
leader, thus building confidence and closing sales.
However,
only Web optimized white papers also include the relevant
keywords, keyword phrases and expert lingo that are
necessary to attract target traffic and improve your
Web presence.
Like
other optimized online content, SEO white papers are
written using proven Web copy techniques that organically
improve your search engine rankings. So while optimized
white papers are highly readable and results-driven,
they have an added layer that also makes them effective
online marketing aids.
How
do SEO white papers work?
SEO
white papers contain the search terms that your potential
customers are searching for, and the related terms that
search engines know should appear in legitimate, expert
articles. Therefore, when properly optimized, Web white
papers don’t just take up space on your Web site. They
help score high keyword rankings for relevant search
terms.
This
can be done for both broad and specific keywords and
phrases. Therefore, when properly optimized, a white
paper may result in high search engine rankings for
both the specific products and/or services highlighted
therein, and also for the broad search terms for which
you want your company to rank highly.
And
by posting optimized content on your site your rankings
get improved organically, so you can cut down on pay
per click campaigns and other expensive online marketing
methods.
When
a Web user performs a search for the products and/or
services your company offers, your white paper and your
Web site appear high in the search engine results pages.
That means you get:
- More prospects reading your white paper
- An improved Web presence for your company
- And a highly competitive online marketing program.
Hired
Gun’s unique SEO white paper writing services
Hired
Gun is a pioneer in providing Web optimized white papers
and other marketing materials. Our team includes an innovative
combination of SEO experts and experienced white paper
writers. These members work together to create custom SEO white
papers that get results from search engines and customers
alike.
First,
we write your Web white paper just like we’d write any
other traditional white paper. Then, we use industry
keyword research and SEO tools to identify the terms
your customers are searching for, and which should be
included in your optimized white paper in a natural,
free-flowing manner. We then link these keywords to
relevant pages on your Web site. If you submit your
white paper to an online directory, or post it elsewhere
online, keywords also help build external links. This
adds to the legitimacy of your site in the ‘eyes’ of
search engines and builds your Web presence.
Our
innovative Web white papers bridge the gap between what
readers want and search engines need. Hired Gun’s effective,
optimized materials will put your company on the forefront
of online marketing and increase your market share.
Because if you don’t use optimized white papers, your
competition will—if they aren’t already.
For
samples of our search engine optimized white papers,
or for more information on our unique SEO white paper
writing services, please contact
us.
See samples
of our healthcare white papers.
[Back
to Healthcare White Papers main page.]
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