Search engine optimized case studies.

    B2b sales and marketing strategies are increasingly moving out of print and on to the Web. That means that in order for your company to stay competitive, it must incorporate Internet marketing into its broader sales strategies. However, simply posting your traditional sales and marketing communications on your Web site or elsewhere online, does not take advantage of the power of Internet marketing.

   That’s because on the Web, words matter more than ever.

Web optimized case studies.

• Contain the keywords your customers are searching for.


• Attract target traffic.


• Organically improve your search engine rankings, and cut down on the need for pay per click and other forms of expensive online marketing.


• Provide linking opportunities to boost your site’s legitimacy.


• Expand your company’s Web presence.


• Are just as engaging, reader-friendly and effective as traditional case studies.

What’s the difference between a Web optimized case study and a traditional case study?

Optimized case studies combine classic case study writing with organic search engine optimization strategies for maximum online marketing results.

   In many ways, there’s very little difference between a traditional case study and on that’s been written specifically for online use. Web optimized case studies are just as readable, engaging and effecting as traditional case studies—with the same form, quality and focus on your company’s benefits.

   Both tell the story of your satisfied customers. Both generate leads and close sales. Both build your market credibility and give you a competitive advantage.

   But only Web optimized case studies also contain the relevant keywords, phrases and lingo that are necessary to attract target traffic and boost your visibility online.

   Like other optimized online content, search engine optimized case studies are written using tested Web writing techniques to organically improve your search engine rankings.

   SEO case studies use smooth, natural language for a reader-friendly, results-driven marketing took, but have an additional layer that also makes them effective online marketing aids.

Why do I need Web optimized case studies?

   Because of the way search engines (like Google) categorize Web sites, if your online content hasn’t been search engine optimized, it might as well not exist. That means that even if your case study focuses on the network solutions for data storage, and someone searches for ‘network solutions for data storage’ Google may not recognize that your site is a good match.

   However, if your case study has been search engine optimized with proper language and structuring, a customer searching for your relevant keywords and keyword phrases will be more likely to be sent to straight your site.

   That means that case studies written with strategic SEO copy can attract target traffic and improve your search engine rankings, while traditional case studies posted online typically don’t. This is done organically, so you can reduce your need for pay per click campaigns and other expensive forms of Internet marketing.

   Web optimized case studies can be published elsewhere online, on sites other than just your company’s Web site. Post your SEO case studies on your partners’, investors’ and/or customers’ Web sites, and publish them in Internet directories and resource boards. Then, watch them attract new clients and bring you new business over the long-term.

   When a Web user does a search for the solutions your company offers, a Web optimized case study results in:

• More prospects reading your case study.


• An improved Web presence for your company.


• And a highly competitive online marketing program.

Hired Gun’s unique SEO case study service

   Hired Gun Writing has been an early leader in providing Web optimized case studies and b2b marketing materials.

   Our innovative team includes SEO experts and professional writers who work together to create optimized case studies that get results from search engines and customers.

   First, we write your case study exactly like we’d write any other traditional case study. Our SEO experts then use industry tools to identify the terms your prospects are searching for, and which should be included in your Web case study. Our professional writers incorporate these in a natural, free-flowing manner. We then strategically link these keywords to your relevant Web pages.

   Our innovative Web case studies help bridge the gap between what readers want and search engines need. Our effective, optimized b2b marketing materials will put you at the forefront of online marketing and build your market share, without costing you any more than traditional materials. Because if you don’t use optimized case studies, your competition will—if they aren’t already.

At Hired Gun, we are uniquely positioned to help your company stay competitive in the changing world of online marketing. We optimize case studies for the specific products and services featured therein, as well as for the broader themes of your Web site and your business. The result is a smooth, engaging story that’s search-engine and reader friendly.

Contact us for more information on our Web optimized case study services.

Read the next article: Why choose Hired Gun to write your case studies?

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