Fundraising tips for nonprofits.
organizations need to sell themselves just as much as
for-profit businesses. In this economy more than ever.
That means fundraising tips for nonprofits are needed
more than ever—especially tips for fundraising in a
is about making a connection with your supporters, volunteers,
and the recipients of your services. But weak writing
that fails to communicate your message—and clearly call
your readers to action—will cost you.
facts are simple. We are in a recession, and it’s not
going away anytime soon. Planned giving is on the decline.
Past donors are reluctant to re-contribute. New donors
are scarce. And at the same time, the world needs the
help of nonprofits more than ever.
let’s be honest. Without supporters your nonprofit is
in a recession isn’t easy—but it isn’t impossible. In
fact, many experts think nonprofits should invest more
in their fundraising efforts during recession—not less.
Our other articles discuss specific fundraising methods
and fundraising campaigns for nonprofits, including
how to take advantage of online fundraising. But first,
we'll discuss some tips for fundraising in a recession.
Tips for fundraising in a recession
of sight, out of mind. If you don’t
keep your nonprofit’s name—and achievements—in the public
eye, you will be forgotten. This will hurt both planned
giving and spontaneous giving. Previous donors will
discontinue their support. New donors won’t even know
who you are.
are several affordable fundraising methods for nonprofits
to keep your name out there. Send out a regular newsletter
or e-newsletter. Send an e-mail touting a recent success.
Update your Web site frequently and add original, optimized
content. Include links to your Web site in all your
communications, and make it easy for visitors to make
online donations. (Read our article Fundraising campaigns
for nonprofits for more information.)
be afraid to ask, and don’t apologize.
Especially when fundraising in a recession, you may
be timid to ask supporters for donations. But don’t
be. If you’re confident your cause is important, and
you continue to convey that to supporters, they’ll be
more likely to respond in kind. Even during a recession.
more good than bad. People want to hear
the positives, like how your organization is helping,
rather than just hearing about the tragedy you’re trying
to combat. If donors can clearly picture the good their
dollars will do—they are more likely to give.
another way, adding good to the world is more inspiring
than stopping the bad. And research says people respond
more positively to the former.
In our article
Fundraising campaigns for nonprofits, we discuss several
ways nonprofits can incorporate this in their fundraising
campaigns and marketing campaigns. Hired Gun has helped
many nonprofits—from grassroots to international—with
their fundraising and marketing efforts. Our campaigns
convey your accomplishments, forge a connection with
your audience, and help increase public awareness and
effective fundraising materials. Your
fundraising materials should appeal to all types of
people. Tell a moving story to appeal to people’s nurturing
side. Inform them of something they didn’t know—a news
story, a statistic, an emerging trend. Assuage skepticism
by answering all their questions upfront. Include clear
calls to action, and make it easy for the reader to
the Internet. Online fundraising is
taking off as more supporters embrace the ease of Web
donations. If your nonprofit isn’t taking full advantage
of various online fundraising methods, you’re missing
out on a significant and growing source of support.
Make sure your nonprofit’s Web site is reader-friendly
and answers all of a potential donor’s questions.
online content (all the articles and information on your Web
site) must be properly search engine optimized to attract
the most visitors and improve your search engine rankings.
Nonprofits can also benefit from social media marketing—that is, using
social networking sites to build a membership base and
keep supporters informed. For more on using the Internet
to raise donations, read our article Online fundraising
tips for nonprofits.
trying, and try different things. If
your fundraising campaigns aren’t raising donations,
you may need to adjust your fundraising strategies.
If your nonprofit brochures aren’t working, try a direct
email campaign. If your newsletter is being widely read,
amp up the frequency with which you send it out. If
your Web site isn’t drawing any traffic, keep adding
optimized online content. Send out press releases, and
query editors to get an article in their publication.
are lots of different fundraising, and online fundraising,
methods to try. Persistence is one of the most important
parts of a successful fundraising campaign. Apply for every eligible grant.
searching for grants for nonprofits, consider all grant
sources, including private foundations, corporations,
and state and federal government grants. Apply for as many grants as you can to increase your chances of getting funded.
How Hired Gun can help your nonprofit raise support and expand its reach.
Hired Gun, we write powerful, affordable fundraising materials for nonprofits of all kinds. Our campaigns
capture the reader’s attention, inform them to quell
skepticism, inspire them with stories, and call them to action with clear directives.
We specialize in writing full-length feature articles, success
stories, brochures, newsletters, and direct mail/email
campaigns. We craft unique, optimized content for your
Web site and work to expand your online fundraising
efforts. Our professional grant writers make sure your
grant proposal stands out from the competition.
us for more information on our
copywriting and grant writing services for nonprofits.
the next article: Fundraising campaigns for nonprofits.
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