The
Hired Gun Process: Hiring us to write your healthcare
case studies.
We
know that hiring a writer can be a confusing experience,
especially if you’ve never done it before. That’s why,
at Hired Gun, we work hard to make sure that working
with us is easy. We devote our full personal attention
to every client—but we’re never needy or high-maintenance.
Our experience and professionalism means we grasp your
needs quickly, and deliver precisely what we promise—on
budget and on time. And your company gets a single point
person—Hired Gun founder Becky Antworth—to contact concerning
every aspect of your project.
Hired Gun's approach to case studies:
Background
research.
What
are your marketing needs? What products, services or
ideas are important to feature? What’s the goal of your
case study?
First,
we learn every relevant detail about your company, its
products or services and your target audience. We interview
executives, sales reps and other key employees. We work
with you to identify your target audience, and which
customers will be best to profile for your case studies.
Tip. To
find your most appropriate satisfied customer: Interview
potential candidates to see if their story meets your
needs. Keep in mind that the individual you choose to
profile should occupy a similar position to those you
want to target. Make sure they can supply the key information
you want to communicate. Explain the process to the
customer, and secure their permission. Have them sign
a legal release form, if necessary.
We
then create custom questions to bring out powerful testimonials
and effecting details, such as their specific return
on investment, and how your company was the best to
meet their needs.
We
discuss whether you’ll need a Web optimized case study,
a traditional case study or both. If you need an optimized
study we use industry keyword research and search habit
tools to determine your relevant keywords and keyword
phrases.
Customer
interview.
Once
you find an appropriate customer and secure their permission,
we’ll contact them to schedule an interview. You should
inform them of the name of the person who’ll be calling
to schedule a time, and how long the interview will
take.
We
provide you and your customer with an advanced copy
of our interview questions.
We
then interview your customer in person, over the phone,
or via live video conference. You or a representative
from your company may participate in the interview process,
if desired.
You
and your customer offer feedback.
After
we craft your custom case study, we send the first draft
to the point person at your company.
You
offer your input and return the draft to us, and we
perform any necessary edits. If we are involved in the
design/layout process, you get the comps for review
until you are satisfied.
We
send the case study draft to your customer for their
approval and feedback.
We
deliver your complete, polished case study to you—on
time and on budget.
Contact
us to learn how Hired Gun's case study experts can help you turn your satisfied customers
into your biggest advocates.
 See samples of our healthcare case
studies.
[Back
to Healthcare Case Studies main page.]
|
